On the Amazon platform, CPC (Cost Per Click) advertising is an important tool for attracting traffic, increasing sales, and improving product rankings. However, before building an advertising structure, we need to have a clear understanding of the purpose of CPC advertising. This article will explore different types of CPC advertising and their functions, and provide key strategies to achieve traffic increase and improve rankings.
The main purpose of CPC advertising
Traffic and incremental: All CPC ads have the functions of traffic and incremental. Whether they are automatic ads or manual ads, they can attract more traffic and increase product sales.
Push ranking: Pushing keyword ranking is an important function of CPC advertising. By setting up SP (Sponsored Products) keyword ads, especially ads with exact and phrase matching types, you can improve the ranking of products in search results. Higher click-through rates, conversion rates, and keyword orders can lead to a stable and rapid increase in rankings.
Expand keywords: Using ad types with the function of expanding keywords, such as automatic ads and SP keyword ads, allows Amazon to include more keywords and quickly test which words perform better. This helps expand the exposure range and traffic sources of products.
Association: More associated traffic can be achieved through automatic advertising, phrase matching and broad matching of keyword advertising, and ASIN targeting advertising and category targeting advertising of SP/SB/SD. These advertising types can help products get more exposure and clicks on related product or category pages.
Profitability: Profitable advertising is the type of advertising pursued by most sellers. Profitability can be achieved by choosing lower click costs, higher outputs, and minimizing advertising ACOS (Advertising Cost of Sales). Advertising types such as ASIN targeting and category targeting advertising of SP/SB/SD, SBV (Sponsored Brands Video), SD (Sponsored Display) are generally considered profitable advertising because they tend to have lower click costs and higher outputs.
Before building a CPC advertising architecture, it is crucial to understand the functions and purposes of different types of advertising. By reasonably setting up and optimizing advertising campaigns, the goals of increasing traffic, improving rankings and profitability can be achieved. In summary, the formulation of CPC advertising strategies needs to be flexibly adjusted according to product conditions and market demand, while continuously optimized to improve advertising effectiveness and ROI (Return on Investment).