On the Amazon platform, improving product performance requires some tips and strategies. Here are a few key tips to help you analyze and optimize your product’s performance in the market.
1. Analyze the performance of the BSR list and the new product list
A. Are there any new products that can enter the BSR list
In mature markets, top products occupy most of the market share, so new products must have certain advantages to enter the market. First, we need to analyze whether there are low-rated new products that have been listed recently on the BSR list. If so, we need to analyze the product characteristics and advantages of these new products and explore entry methods. If no new products can enter, it may be because the market demand is single, the top competition is fierce, or the product advantages are not enough, and the strategy needs to be adjusted in time.
B. How does the No. 1 product on the new product list perform
Observing the performance of the No. 1 product on the new product list can help us understand the intensity of market competition. If the No. 1 product on the new product list performs poorly every day, it means that the market competition is very fierce. In this case, we need to carefully consider whether we have an absolute advantage and evaluate whether our products can stand out in the market.
2. Check the natural position and advertising position of new products on the first page of core keywords
The natural position and advertising position of core keywords on the first page are usually monopolized by old sellers with more comments. If our products do not appear in these positions, it is likely that it will be difficult to promote them. In the current operating environment, the lack of natural ranking of core keywords is almost equivalent to being unable to make a profit.
3. Check if there are problems with the link
If there are problems with the link itself, such as warnings for evaluation, high return rate, product defects, etc., the cost of promotion will be greatly increased. Each violation may lead to problems such as limited flow and demotion. Solutions to these problems include off-site cleaning, warehouse transfer, label change or new link attempts.
Implement promotion strategies
If the product link does not have the above problems, then we can take the following three-step strategy to improve product performance:
Establish a keyword table: Establish a keyword table based on product characteristics and market demand to provide support for subsequent advertising optimization.
Build an advertising framework: Develop a reasonable advertising plan, select appropriate keywords and target audiences to increase advertising exposure and click-through rate.
Big promotion promotion: Use promotional activities to increase product sales and exposure, such as limited-time discounts, buy one get one free, etc., to attract more potential buyers.
Through the implementation of the above strategies, we are expected to improve the performance of the product in the market and achieve better sales results.