On the Amazon platform, understanding the popular search keywords of similar products is crucial to optimizing product pages, improving exposure and increasing sales. By analyzing the BSR list and the new product list, and absorbing the core keywords of the hot selling list, sellers can find the traffic keywords of similar products, providing strong support for the promotion and sales of products. The following will introduce an effective method to mine these keywords.
1. Find the top 10 similar products in the BSR list and the new product list
Through tools such as the ASIN reverse query function of SellerSprite, sellers can obtain the ASIN list of the top 10 similar products in the BSR list and the new product list.
2. Export the initial form and sort the keywords
Based on the original data, the seller sorts the keywords. First, the word meaning analysis is carried out, including product name, brand word, style characteristics, parameter material, size scene, etc. Then, according to the search frequency ranking, the keywords are divided into big words, secondary words and long tail words.
3. Evaluate the relevance of keywords and category conversion rate
The relevance of keywords and category conversion rate are important indicators for evaluating the value of keywords. Sellers can evaluate them in the following ways:
Determination of relevance: Observe the number of similar products in the first 10 natural search positions. If there are 6 or more products of the same type, it means that the keyword relevance is strong; if there are 3-6 related products, it is a related word; if there are less than 3 related products, it is weakly related. If the first 10 products displayed are not similar or complementary products, they are considered irrelevant.
Category conversion rate: Use tools such as Growth-Product Detector to view the search conversion rate of keywords. This value reflects the category average of the keyword conversion rate.
4. Select high-quality keywords for promotion
Taking into account the relevance of keywords and the category conversion rate, sellers choose keywords with strong relevance and high conversion rate for promotion. This ensures that the keywords selected by sellers can bring higher traffic and better conversion effects, thereby increasing product sales and exposure.
Through the above methods, sellers can effectively mine traffic keywords for similar products and select the most suitable keywords for product promotion, laying a solid foundation for the success of products on the Amazon platform.