Trademark registration in the United States is one of the key steps to enter the US market. During the trademark registration process, applicants can choose two different application methods: actual use and intended use. These two methods are different in terms of application materials, processes and fees, so applicants need to choose the appropriate method according to their own circumstances.
1. Application for actual use
Actual use application means that the applicant has actually used the trademark in the US market and can provide corresponding evidence of use. The advantage of this application method is that the application materials are relatively simple and the cost is low, but there are also strict requirements and a long review cycle. Applicants need to provide evidence of use related to the trademark and obtain registration after strict review by the US Trademark Office.
2. Application for intended use
Intended use application is more flexible and suitable for applicants who have not yet started using the trademark or cannot provide evidence of actual use. In this way, the applicant does not need to provide evidence of previous use, but only needs to submit application materials and pay relevant fees. After the review and public announcement period, the applicant can submit evidence of use. This method is simple, convenient and efficient, and is suitable for sellers who cannot provide real evidence of use in the short term.
3. Choose the right application method
In view of the strict review of the compliance of trademark registration and the authenticity of materials by the US Trademark Office, sellers who have not yet started using the brand are advised to choose an intention-to-use application to avoid risks due to insufficient evidence of use. Intent-to-use applications are not only legal and compliant, but also suitable for applicants with new brands or who have not actually used the brand. Applicants only need to wait for the review results and apply for brand registration after the receipt is issued, without having to worry about insufficient evidence of use.
As platforms such as Amazon promote branding, overseas companies are paying more and more attention to intellectual property protection, and the number of trademark applications is also continuing to rise. However, the US Patent and Trademark Office is also increasing its review of applications, and applicants need to carefully choose the application method to avoid risks such as rejection. Therefore, choosing the right trademark registration method is crucial for applicants. Only after careful consideration can the smooth progress of trademark registration be ensured.