In the competitive market environment for Amazon sellers, off-site promotion has become the key to gain more exposure and sales. However, many sellers who have just started off-site promotion often face the trouble of price reduction and channel planning. In this case, it is crucial to use tool websites to monitor and analyze the promotion of competing products. This article will introduce how to use DealDeal, a powerful tool website, to tap into the off-site promotion resources of competing products.
1. Understanding DealDeal
DealDeal (dealdeal.net) is a website that aggregates the latest promotion information from multiple online platforms. It provides a simple interface that allows users to quickly find promotions for specific product categories by keyword search. Users can filter the latest promotion information according to the time range, so as to effectively track and analyze the promotion dynamics in the market.
2. How to use DealDeal to query the promotion channels of competing products
Take the analysis of the promotion activities in the air purifier market as an example. We can use the DealDeal website to perform the following steps:
Enter the keyword “Air purifier” in the search bar.
Set the search period to 3 weeks.
Browse the search results and observe the promotion frequency, price and channel.
3. Analyze the promotion of competing products
When analyzing the promotion of competing products, sellers should pay special attention to the following aspects:
Promotion frequency: Observe the promotion frequency of competing products and understand their promotion cycle.
Promotion price: Record the historical promotion price of competing products and analyze the price change trend.
Promotion channel: Identify which Deal sites the competing products are mainly promoted on and understand their target market.
4. The value provided by the DealDeal website to Amazon sellers
Using the DealDeal website can bring the following value to Amazon sellers:
Master the promotion rhythm of competing products: By monitoring the promotion activities of competing products, sellers can avoid promoting in the same time period as competing products and reduce direct competition.
Historical promotion price: Analyze the historical promotion price of competing products to help sellers set their own promotion price strategy.
Avoid conflicts with competing products: By tracking the promotion channels of competing products, sellers can choose different channels for promotion and avoid direct conflicts with competing products.
By using the tool website DealDeal, Amazon sellers can better understand the promotion of competing products and develop more effective off-site promotion strategies, thereby increasing product exposure and sales.