On TikTok, a dynamic and creative social media platform, more and more cross-border e-commerce sellers are beginning to realize its potential as a powerful sales channel. However, to stand out in this competitive market, sellers need more data support and product selection tools to help grasp hot-selling products and industry trends. Here are some practical data analysis and product selection tools that can help sellers better select products:
1. FastMoss (partially paid)
FastMoss provides detailed TikTok store product sales data and trend analysis, providing sellers with an important reference for grasping hot-selling products and industry dynamics. Through FastMoss, sellers can gain an in-depth understanding of sales on the TikTok platform, so as to select products and formulate marketing strategies more targetedly.
2. Chaodianyoushu (partially paid)
Chaodianyoushu is a platform focusing on TikTok e-commerce product selection and marketing analysis, covering data in multiple dimensions such as products, influencers, and videos. Through Chaodianyoushu, sellers can gain an in-depth understanding of the market conditions on TikTok, analyze the situation of competing products, and grasp user needs, so as to select products and formulate marketing strategies more accurately.
3. TikTok For Business (official free)
TikTok For Business is an official free tool that provides sellers with certain data support such as user portraits and advertising effects. Through TikTok For Business, sellers can understand users’ interests, hobbies, behavioral habits and other information to help them better formulate marketing strategies and product selection plans.
4. Third-party cross-border e-commerce data platform
In addition to the above tools specifically for TikTok, there are also some third-party cross-border e-commerce data platforms that can provide sellers with useful data support. For example, SEMRush, Google Trends, etc. can be used to search for keyword popularity, competitive product analysis and target market user needs. These tools can help sellers understand the market situation more comprehensively, so as to make more accurate product selection and marketing decisions.
In short, while learning from successful cases, sellers should also combine their own resources and market needs to choose appropriate data analysis and product selection tools to achieve sales growth and business development on TikTok.