On the Amazon platform, sometimes we will encounter some old links that do not generate orders. At this time, we need to adopt some strategies to rekindle sales vitality. Here are five feasible strategies:
1. Analyze the reasons
First, we need to deeply understand why these old links do not generate orders. It may be because the product market is small and the demand is insufficient; or the competition is fierce, making it difficult for the product to stand out; it may also be that the price setting is unreasonable, too high or too low will affect sales; in addition, the product description, pictures, etc. may not be attractive enough, or the link’s keywords are not optimized enough, resulting in low exposure.
2. Optimize product pages
Based on the reasons analyzed, optimize them in a targeted manner. If it is because of unclear descriptions or poor pictures, you can re-edit the product description, add more details, and update high-quality pictures. If the keyword optimization is insufficient, you can conduct keyword research, optimize the title and search terms, and improve the product’s ranking in search results.
3. Adjust pricing strategy
If the price is too high or too low, you can adjust it according to market conditions and competitors’ prices. At the same time, you can consider offering some promotions, such as limited-time discounts, buy one get one free, etc., and adjust the price when there is nowhere to sell! It’s better than throwing it away.
4. Increase exposure
Use Amazon advertising tools, such as Sponsored Products ads, to increase product exposure. Choose the right keywords and audiences, and develop an effective advertising strategy to attract more traffic.
5. Collect customer feedback
By investigating customers’ evaluation and feedback on the products, understand customer needs and expectations, and then optimize and improve the products. In addition, you can also consider repositioning or replacing products and choose products with greater market potential.
It takes patience and continuous effort to deal with old links that cannot generate orders, but as long as you have enough courage and perseverance, you will be able to rekindle sales vitality and achieve your ideal sales goals. As Li Bai said: “There will be a time to ride the wind and waves, and set sail to cross the sea.” As long as we keep working hard, we will succeed.