As e-commerce competition becomes increasingly fierce, Amazon, as one of the world’s largest online retail platforms, provides sellers with unlimited business opportunities. However, it is not easy to succeed on Amazon, especially when promoting new products. In order to help sellers better detonate new product sales, we have sorted out six strategies to help you stand out on the Amazon platform.
1. Optimize product pages
Optimizing product pages is a key step to attract more traffic and increase conversion rates. Make sure that the product title accurately describes the product features and keywords, and describes the product’s functions, benefits, and usage in detail. At the same time, high-quality product images and clear product descriptions can increase customers’ desire to buy. Remember, customers learn about the product through the product description. If the description is not in place, everything will be in vain!
2. Use Amazon advertising
Amazon advertising is an important tool to increase product exposure and sales. In the first month of the launch of a new product, you can consider running some targeted Amazon ads, such as Sponsored Products ads. Choose appropriate keywords and target audiences to increase ad exposure and attract more traffic. Regularly monitor ad performance and optimize keywords and bids to improve advertising effectiveness.
3. Conduct evaluation
In the first week of the new product being launched, start preparing the evaluation form. Through customer evaluation and comments, accumulate word-of-mouth for the product and improve the product’s position in the search ranking. The description of the evaluation is what the buyer says. Do you want to think about whether it is useful just by what you say? Don’t be silly. Advertising can make your product seen by customers, but product descriptions and evaluations are the key to really impressing buyers.
4. Optimize keywords and search rankings
Keywords are important factors for product search and discovery on the Amazon platform. Conduct sufficient keyword research and use keywords reasonably in product titles, descriptions, and back-end search keywords. Keywords are what the product is called, and search keywords are what buyers call it! Then you can see how others search. Old plug-ins can find it. How to present the good ones? As an operator, you have to solve the problem of where the exposure is.
5. Take advantage of promotional activities
Providing promotional activities such as limited-time discounts and coupons can attract more potential buyers. But please note that promotions for differentiated products are real promotions, and the original value of the product is determined by yourself. Promotions for homogeneous products without real discounts are fake promotions.
6. Pay attention to the latest developments in the Amazon ecosystem
Stay sensitive to the latest developments in Amazon, pay attention to Amazon’s official notifications, participate in the seller community, and read industry analysis reports. In the process of continuous learning, always keep track of the Amazon ecosystem, which can give you an advantage in the fierce market competition.
In the process of promoting new products, remember that each product and market is unique, so these strategies may need to be adjusted according to your specific situation. At the same time, promoting new products requires patience and continuous efforts. Don’t expect to see significant results immediately. Insufficient data samples are not enough to judge authenticity.