As the growth rate of e-commerce in the European and American markets slows down, with the proposal of the “Belt and Road” initiative and the strong support for cross-border e-commerce exports, the Southeast Asian market has become a “dark horse” and has developed rapidly. More and more practitioners have begun to enter the Southeast Asian market.
Many sellers who plan to enter the Southeast Asian market are dazzled by the publicity and promotion. Which platform is more suitable for them?
1. Shopee
Shopee, whose Chinese name is “Shopee”, was established in 2015. It is a mobile and diversified online shopping website. Two years after its launch, the App has been downloaded more than 80 million times and the annualized GMV has exceeded US$5 billion. Shopee has covered 7 countries and regions, including Taiwan, Vietnam, Thailand, the Philippines, Malaysia and Singapore in addition to Indonesia, and has offices in Shenzhen, Shanghai and Hong Kong, China.
2. Lazada
Lazada, whose Chinese name is “Laizada”, was founded in 2012 and is the leading online shopping platform in Southeast Asia. In addition to the Indonesian site, it also has sites in Malaysia, the Philippines, Singapore, Thailand, and Vietnam. It also has offices in Hong Kong, South Korea, the United Kingdom, and Russia.
3. Qoo10
Qoo10 is an e-commerce platform covering Asia. It was founded in 2010 and has established online stores in Singapore, Japan, Malaysia, Indonesia and other countries and regions. Qoo10’s predecessor was Gmarket’s branch in Singapore. Gmarket originated in South Korea and is an e-commerce platform jointly established by South Korea’s Giosis Gmarket and eBay.
4. Zalora
Zalora is a fashion e-commerce platform. The platform was founded in 2012 and has set up sites in 11 countries and regions including Singapore, Australia, New Zealand, Indonesia, Malaysia, Thailand, Vietnam, Wencai, the Philippines, and Hong Kong, China.
5. Tokopedia
Tokopedia is the largest e-commerce platform in Indonesia. It was founded in 2009 and is also the most visited Indonesian website. In 2017, Alibaba invested $1.1 billion in Tokopedia to further enter the Southeast Asian market.
6. Lelong
Lelong is the oldest e-commerce platform in Malaysia. It was founded in 1998 and is recognized as the “king of local e-commerce.” Unlike other e-commerce platforms, Lelong is the only e-commerce platform established before the millennium.
7. Ezbuy
Ezbuy is a full-category shopping platform for the Southeast Asian market. It was founded in 2009. It is a purchasing agent platform based on the needs of users for overseas shopping. Its predecessor was 65daigou. You can tell from the pinyin that the platform is targeting the purchasing agent business, especially the purchasing of high-quality and low-priced Taobao goods to the Singapore market.
8. Bukalapak
Bukalapak is a representative C2C online trading platform in Indonesia, founded in 2010. Bukalapak can be logged in directly through Facebook or Google account, supports PC and mobile orders, and also supports direct purchase of products without logging in.
9. Zilingo
Zilingo was founded in 2015 and is a fashion and lifestyle e-commerce platform for the Southeast Asian market. It mainly sells clothing, accessories, bags, shoes, cosmetics, etc.
To sum up, for most small and medium-sized sellers, there is no doubt that Shopee and Lazada have become the first choice for settlement with their strong strength and coverage.