Shopee is different from other platforms in that it attaches great importance to the concept of “store”. Since the comprehensive rating of Shopee stores has the highest weight, this has also avoided the serious “price war” problem among merchants to some extent, so the key to running a store on Shopee is to be serious. In fact, these rules are complementary to each other. As product sales increase, the store rating will naturally be higher, and at the same time, the product will have more opportunities to be exposed. Therefore, the decoration of the store is also an important factor in promoting conversion.
Shopee’s product details page has no pictures, only text, so maintenance is relatively simple.
Shopee stores can be “decorated” by themselves, but there are no gorgeous decorations and complex functions like Taobao and Tmall. Store decoration is also relatively simple. You only need to upload pictures.
(I) Store decoration requirements
When decorating a Shopee store, you need to prepare the following materials:
(1) 1 avatar picture (the system will cut it into a circle after uploading).
(2) 1 store cover picture (specification 1600×800).
(3) Store name (You can use the local language, such as Traditional Chinese for Taiwan sites; if you use English, it is best to be consistent with the user name).
(4) 5 store introduction pictures (specification 1600×800).
(II) Store decoration steps
Enter the store decoration page; add a store logo; add 5 store promotional pictures (specification 1600×800); YouTube promotional video (optional); upload, crop and modify the promotional pictures; edit the store slogan; save all changes to complete the store decoration.