Shopee is a C2C platform covering six Southeast Asian countries (Vietnam, Thailand, Singapore, the Philippines, Malaysia and Indonesia) and Taiwan, China. Its model is the same as Taobao. These seven regions have a population of about 600 million, providing a very good user base and environment for the development of e-commerce. Among them, Taiwan, Malaysia and Indonesia have the best sales and the largest traffic, which is related to the level of development of mobile Internet. At present, the fastest growing countries in Southeast Asia are Indonesia and Malaysia.
Shopee has an independent website and an independent App. Due to cultural and language differences, there are different sites and apps for different countries, so there are seven different backends for sellers. The following will focus on the store opening strategies and suggestions for domestic trade sellers and cross-border sellers.
Domestic e-commerce is divided into two categories. One is those who started with domestic trade, such as sellers on Taobao, Tmall, JD.com, and Mogujie, who only have experience in domestic e-commerce sales; the other is sellers with cross-border e-commerce experience, such as many sellers on Wish, Amazon, eBay and AliExpress, who choose to settle in Shopee to expand the market and realize multi-platform operations.