There are usually many activities in the background of Shopee. For sellers, actively signing up for activities is conducive to gaining exposure opportunities.
In the background of Shopee stores, there is a “Marketing Center” where many theme activities will be launched. The activities will be carried out for different categories. Sellers can actively sign up to participate. For example, in June, there will be a promotion event for maternal and child products, or a promotion event for 3C digital products. These activities are launched by Shopee’s marketing department. They will send the details of the activities to some sellers with good weights and suitable categories. It is worth noting that novice sellers will have a new store activity. Everyone should seize this activity to quickly attract traffic and increase weight.
Some festivals in Southeast Asia are very similar to those in China. The off-season and peak season are distinct. The first half of the year is the off-season and the second half of the year is the peak season. Shopee will do corresponding offline promotion and off-site traffic during holidays. For example, June is Ramadan in Malaysia and Indonesia, which is equivalent to the Chinese New Year, so the platform’s traffic will increase significantly. Some tips for signing up for activities and handling special situations are as follows.
(I) Activity Selection
The activities of the marketing center can only be displayed on it if they are selected. If you want to increase the chance of being selected, it is important to carefully read the product selection requirements and price requirements of the activities. Accurate product selection will increase the chance of being selected. It should be noted that the activities of the marketing center of the Thailand site can only be reported in English, and Thai is for local sellers.
(II) Key points for selecting products for participating in activities
When selecting products, sellers must strictly follow the requirements of the activity theme, product category, price, inventory, discount intensity, etc. On this basis, products with high sales and good reviews are preferred, and competitive prices are provided as much as possible to attract traffic.
For products registered for activities, sellers should give a price lower than the original selling price, so as to increase the chance of being selected for the activity, and the real discount will be more attractive to buyers. It is not recommended to raise prices before the event and set false discounts, otherwise the prices after the event will be too high and unable to attract buyers.
The limited-time flash sales activities launched by each site are mainly selected by merchant managers. Successfully selected products must be replaced with a pure white background first picture before the event starts; the delivery period is set to within 5 days; and the product inventory must be greater than the locked inventory for the event.
(III) Products that have passed the review do not appear in the event section
Usually, products that have passed the review will appear in the event section. However, special circumstances are not excluded: for example, the selection criteria are temporarily changed, or the Local Team reduces the number of cross-border products before the event. If you encounter such a situation, the seller needs to inform the merchant manager and check with the person in charge of the site for verification.
(IV) Set up a discount label
Sellers can click “My Discount Promotion” in the “Marketing Center” in the background to create a new discount event, set the event name and time, select products, set the discount, and save.
(V) Multiple discounted products and discounts exist at the same time
If a product with multiple discounts happens to have a discount, the multiple discount function of the product will be temporarily hidden. That is to say, when multiple-unit discounts and discounts exist at the same time, the product will be subject to the discount price, and even if you buy the quantity of multiple-unit discounts, you will not enjoy the multiple-unit discount. At the same time, the multiple-unit discount icon originally marked in the upper left corner of the product will be temporarily hidden. The multiple-unit discount function will not be restored until the discount activity ends.