The more products a store has, the better it is. Especially in Taiwan and Thailand, buyers prefer relatively specialized boutique stores. Other sites have no obvious preference for the number of products, but it is recommended that sellers regularly screen and remove products that have not been sold for a long time to improve the conversion rate of the overall SKU of the store. Why do this? This is related to the rules of the platform, because small batches of new products are added every day in different time periods to increase the exposure of the store.
The logic is that every time we add new products, the platform will put these newly added products in the top few of the category. For example, if a pair of women’s shoes is just uploaded, it will be ranked in the top few of the women’s shoes category. The exposure time is short, but it can still bring certain conversions.
In addition, at the end of each month, Shopee Taiwan will clean up products that have been on the shelves for more than 3 months but have never been sold to help sellers optimize traffic. Here are some tips for product exposure.
(I) Small batches of new products in different time periods
New products will rank higher when searching for similar products. Therefore, adding new products in small batches every day in different time periods is conducive to the continuous exposure of the store. Sellers can refer to the peak order times of major sites.
2) Boost function
On the “My products” page, you can click “Boost Now” (top promotion). Select 5 products to be exposed within 4 hours, and the product will be displayed at the top of the corresponding category page of the corresponding site. It is recommended to frequently pin new products, and be cautious about using top promotion for hot-selling products that have accumulated a certain amount of traffic, because it will affect the title search of the product. Products can be pinned during prime time, but please note that the prime time of each site is different. Taiwan and Singapore are in the evening, Thailand and Malaysia are in the afternoon, and Indonesia is at noon.
(3) Update product information
When the seller has no new products, he can increase the number of product exposures among the fan group by updating product information (such as updating inventory, price, etc.).