First, the comprehensive rating of the store. The comprehensive rating of the store includes the star rating of the buyer after the purchase, the timely reply rate of the chat (the platform defaults to manual replies within 12 hours as qualified and no points will be deducted), and the on-time delivery rate. The standards for each country are different.
The second is the decoration of the store. Shopee’s store includes modules such as the store’s home page, the text version of the store’s introduction, and the store classification. Sellers can refer to the home furnishing category. Sellers in the home furnishing category generally like to dress up the store in a warm and feminine style. Although the structure is simple, it feels very comfortable.
The last point that needs to be emphasized is that when you choose products, you must dig deep into the category. For example, which industrial zones and industrial belts in China are producing low-end women’s shoes? Which regions are producing 3C electronic products? You must understand them clearly. After understanding, analyze according to the situation of the Southeast Asian market. For example, shoes in Wenzhou are not suitable for selling on Shopee, because Wenzhou’s products are undergoing consumption upgrades, pursuing quality, and costs are also increasing, so the selling price is also higher. Products with high unit prices have poor sales on Shopee, and Hangzhou’s clothing is also taking the brand route, so it is difficult to sell on Shopee. On the contrary, some domestic products that are about to be eliminated have good sales on Shopee.
In short, the effective way to do well on Shopee is to open more stores, spread more categories, and spread more SKUs. Spreading goods is one of the most effective ways to sell goods on Shopee.