Fans marketing is a personalized function of Shopee. Shopee is a social e-commerce platform, a bit like Weibo, where buyers and sellers can follow each other. Fans are an important source of natural traffic and orders for stores. In the early stage of store operation, “increasing fans” is a very important operation link. Sellers can actively follow the popular sellers (especially similar categories) and their fans on the platform, so that the probability of being followed back is higher, which can increase the exposure of the store. However, it should be noted that it is not possible to follow fans on the computer. It is recommended that sellers operate on the mobile phone. At the same time, low-price promotions can also help stores attract traffic and increase the number of fans.
After the store has accumulated a certain number of fans, it regularly plans some theme activities in the store to encourage buyers to like the products and follow the store. It can notify buyers to participate through chat, or promote through store announcements and pictures to attract potential consumers. You can also buy discount codes and display the discount codes on the store homepage to facilitate buyers to purchase.
In order to actively “increase fans”, improve product exposure, and increase more traffic to the store, Shopee sellers can get more attention in three ways on the site.
(1) Active attention: Sellers can search for similar popular sellers on the App and actively follow this seller and its existing fans. This will increase the probability of being followed back and increase exposure.
(2) Interactive fan circle: Pay attention to every chat opportunity with buyers. Even if they do not buy at the moment, ask buyers to follow the store.
(3) Fan discount: Sellers can encourage buyers to like their products or follow the store, and give discounts or gifts as rewards when they buy next time.
In addition to the mutual following function, Shopee also has a chat function, similar to Aliwangwang, but there is no chat software. Buyers and sellers can chat through the web page on the Shopee client. In the process of communicating with buyers, sellers can use some Taobao “routines”, such as full discounts, coupons, points, etc., to improve conversion rates and increase sales. However, there are currently very few sellers on Shopee who can really use Taobao’s gameplay to perfection. Only some sellers will put notes in express delivery, give coupons, and give cash back for comments. In fact, the models of Shopee and Taobao are similar, and there are many Chinese consumers in Southeast Asia, whose culture and habits are similar to those of Chinese people, so these methods can be used.
Another high-end way is to attract traffic from outside the site. Sellers can attract traffic to their own stores through platforms such as Facebook, Instagram, and YouTube. Paid advertising on Facebook and Instagram is a quick way to see results, which is more suitable for large sellers with strong financial resources. Then, with the resources of “Internet celebrities”, multiple channels and multiple methods of attracting traffic can achieve better results.