Dussehra is a Hindu festival and also a major national festival. Dussehra is celebrated for 10 consecutive days, usually in September and October every year. Therefore, the Dussehra period every year is also a famous wedding season in India. In India, the wedding season lasts for a long time and the cost is also considerable. At this time of year, India will hold tens of millions of weddings, and the scene is unprecedented.
According to Indian tradition, all wedding expenses are paid by the woman. Before getting married, the man will ask the woman for various gifts, not only cash, but also furniture, electrical appliances, transportation, etc. after their marriage.
“In India, a wedding without gold is considered incomplete.” Agarwal, co-founder of Vithika Agarwal Wedding Planning Company in Bangalore, India, said, “Whether rich or poor, people will buy a certain amount of gold according to their own economic situation. Because weddings are a moment for Indians to show their wealth, and how much gold jewelry the bride wears is crucial.” Indian brides are very particular about the jewelry they wear, including headdresses, nose rings, earrings, necklaces and amulets, so that sometimes people pay more attention to the gold jewelry the bride wears rather than the bride herself. Jewelry will naturally become a hot item during this period!
On the eve of the wedding, the bride and groom need to buy wedding clothes. Although the style and color requirements of wedding dresses vary from place to place, most of them wear red and white wedding dresses with gold edges; while the groom usually wears white clothes, with a loose shirt with gold edges on the top and loose pants or apron-style cloth skirts on the bottom. Usually, the mother of the bride also needs to give gifts to the mother-in-law. Therefore, wedding gifts and wedding dresses need to be selected and put on the shelves in advance to avoid missing the peak of purchases on the eve of the wedding.
For e-commerce practitioners, the peak season of Indian weddings every year is the best time to sell jewelry, clothing, daily necessities, home furnishings and other categories.