Flipkart platform advantages
(I) Platform traffic advantages
The number of daily visitors to the Flipkart platform is as high as 10 million, and the number of users of the entire site exceeds 100 million (data from the platform’s official website).
(II) Platform product advantages
The Flipkart platform has more than 80 categories and more than 80 million SKUs (data from the platform’s official website).
(III) Platform logistics advantages
The logistics of the Flipkart platform covers more than 1,000 cities. After entering the platform, sellers do not need to consider the logistics of the goods. They only need to provide the goods pick-up point to Flipkart, and the platform’s logistics partners will assist in transportation. Therefore, for Chinese sellers, if they want to open a store on the Flipkart platform, they can only choose the model of overseas warehouses or renting platform warehouses, otherwise they will not be able to ship.
Flipkart’s main market
India’s second- and third-tier cities are Flipkart’s main markets. In December 2018, Nishant Gupta, Senior Director (Marketing) at Flipkart, publicly stated that nearly 45% of Flipkart’s seller base comes from second- and third-tier cities such as Ludhiana, Agra, Panipat, and Surat. Flipkart has been witnessing a steady increase in interest and acquisitions from sellers in smaller cities. In 2018, the number of sellers from second- and third-tier cities on the Flipkart platform was three times that of 2017. Currently, Flipkart is working with sellers in more than 10,000 regions with the goal of adding more sellers from second- and third-tier cities.