At the beginning of 2017, Lazada launched the Taobao Collection channel, selling Taobao products in Southeast Asian markets such as Singapore and Malaysia, and received a good response. Seeing the potential of the Southeast Asian market, some Taobao sellers have expressed their desire to join Lazada Taobao Collection. This article will introduce the entry process, advantages and other related content of Lazada Taobao Collection to readers who are already Taobao sellers.
(I) Taobao Collection Entry Process
The entry process of Lazada Taobao Collection sellers.
(II) Advantages of Joining Taobao Collection
What are the advantages of joining Lazada Taobao Collection?
(1) The platform can help sellers solve the problems of opening a store and language. As long as they upload their products, the goods can be sold to the Southeast Asian market.
(2) The platform can use its own popularity and influence (as of 2019, Lazada has covered six Southeast Asian countries and has about 500 million users) to help sellers expand their brand awareness in overseas markets.
(3) In order to prevent the situation where there is no sales after the brand “goes overseas”, the platform’s storekeeper will assist the sellers in formulating marketing plans according to local conditions.
(III) Review and product selection process
1. Basic conditions judgment
Taobao will send invitations to some sellers. After the sellers submit their information, the system will determine whether the sellers’ conditions meet the standards and automatically review them.
2. Product selection
The appropriate products will be finally selected based on comprehensive factors such as the degree of psoriasis in the main picture of the product, sales in the past 30 days, online inventory, and product category and regional sales restrictions.
3. Synchronization success
After the product selection is successful, the system will automatically translate the product title and attributes, and automatically synchronize the current price and inventory to the front desk, and it will be successfully launched on the Lazada platform.