(I) Club Factory
As a cross-border e-commerce platform from Hangzhou, China, Club Factory is a representative of China’s overseas e-commerce, and has performed well in the two emerging markets of India and the Middle East. The platform was established in 2016. After the launch of sales in India for about 18 months, it already had 40 million registered users (Flipkart only had more than 100 million registered users in its ten years of operation).
The platform adopts the self-built website model and does not stock its own products, but matches orders through algorithms. The upstream connects with many small and medium-sized manufacturers or wholesalers of similar products, and the platform uniformly provides pricing, personnel and goods matching, customer service, overseas logistics and other services. After overseas buyers place an order, the system will automatically match suppliers who can ship. The suppliers will send the goods to the platform warehouse through domestic logistics. The platform is responsible for quality inspection and packaging and sending them overseas. Local third-party logistics is used for distribution. The logistics time of this model will be longer, but the platform is positioned as low-priced products (fashion, beauty and life categories), and consumers are more tolerant of logistics speed.
(II) Jabong
Jabong is a famous Indian fashion e-commerce website. It was founded in 2012. It mainly sells fashion clothing, shoes, hats, watches, beauty products, home accessories and traditional Indian clothing. It is very popular among female consumers. For consumers who like to buy clothes, it is definitely a “shopping paradise”. The platform was once the second largest brand in India’s fashion e-commerce industry and was acquired by Myntra in 2016.
(III) Myntra
Mymtra is an Indian fashion e-commerce platform headquartered in Bangalore, Karnataka, India. The company was founded in 2007 by graduates of the Indian Institute of Technology. It focuses on the personalization of gifts. The website sells a wide variety of clothing and accessories, which are very popular among Indian female consumers. More importantly, the platform supports cash on delivery, which dispels the doubts of Indian consumers who do not believe in the safety of online shopping and starts to shop boldly and happily.
Since Myntra announced the acquisition of Jabong in mid-2016, the two brands have been steadily integrating core business functions and streamlining processes, thereby driving revenue growth and significantly improving customer experience. Next, Myntra and Jabong will fully integrate all remaining functions, including technology, marketing, categories, revenue, finance and creative teams.
(IV) AJIO
The products on the AJIO platform are mainly clothing, footwear, and maternity wear. It sells a wide range of brands, but has an exclusive collection series. It is a relatively high-end website.
(V) LimeRoad
LimeRoad is a well-known clothing online shopping platform in India. In addition to clothing, LimeRoad also offers various collections of women’s shoes.
(VI) Koovs
Koovs provides consumers with jewelry, clothing, shoes and other fashion products. Koovs will provide consumers with discounted products accordingly according to the discount time of global brands.