(I) Online shoppers prefer clothing
Like Brazil, online shoppers in Argentina prefer clothing and shoes, followed by special categories, and then 3C electronic products. In 2015, Argentina’s e-commerce revenue was US$5.182 billion. Among them, the largest revenue came from clothing and shoes, accounting for about 33%; followed by special categories (including toys, baby products, outdoor products and luxury goods, etc.), accounting for about 24%; and finally 3C electronic products, accounting for about 21%.
Sellers should pay attention to the fact that Argentines are very particular about clothing. Regardless of the cold or hot weather, men need to wear suits and ties to work, while women mainly wear suits. They generally do not wear gray clothes, believing that gray represents gloom and sadness, which will bring unhappiness to people.
(II) 90% of Internet users are keen on social media
The online shopping amount of online shoppers aged 25 to 34 in Argentina accounts for nearly 40% of all sales, and the number of young Internet users has shown a trend of continuous growth. 90% of Argentine Internet users are keen on using social networking sites. More and more Argentine consumers will buy offline after successfully negotiating prices with sellers online. This method is particularly popular in the field of automobile sales.
(III) Consumers prefer cash payments
Argentine consumers prefer cash payments.