(I) One of the most enthusiastic consumer groups on social media
Brazilians have a strong interest in social media. 87% of Internet users have registered accounts on social platforms, and their user groups are active on social platforms such as Facebook, Instagram, and Twitter. Brazil has the third largest Facebook user group in the world, second only to India and the United States. Twitter has about 18 million Brazilian users, making Brazil the sixth largest Twitter user group in the world.
The average Brazilian user spends 3.8 hours on social platforms every day. The average monthly online time for men is 38.5 hours, and for women is 32.5 hours. Brazil is the country with the longest social media access time in the world. Social media is the main driving force for consumers to go online. Among them, Facebook is the most popular platform for Brazilian users and is also a must-have platform for sellers to attract consumers. The activity of social media is also an important factor in promoting the rapid development of e-commerce.
Brazilian consumers like to follow sellers on social platforms to track the products and promotions provided by sellers. Therefore, sellers should be good at using social media to promote brands, develop customers, explore new needs, and cultivate loyal customers.
(II) Brazilians prefer cash payment and installment payment
The shopping amount of Brazilian male and female consumers is roughly the same. People aged 35 to 49 are the most spending group, accounting for 37.8% of the current online shoppers; people over 50 are the second largest consumer group (30.4%), followed by 25 to 34 years old (23.4%) and under 24 years old (8.4%). The most popular payment methods in Brazil are cash payment (52.1% of online shopping uses Boleto payment) and credit card installment payment. 19.5% of consumers choose to pay in 2 to 3 installments, and 28.5% of consumers choose to pay in 4 to 12 installments.
Instalment settlement accounts for about 80% of the total transaction volume. Whether it is a large item with installment price clearly marked in offline stores and supermarkets, or a pair of slippers worth 30 yuan online, you can choose to pay in 12 months. According to statistics, 40% of Brazilian households’ monthly income is used to pay installment payments. However, if you are an international seller, you don’t have to worry about the installment payment issue. Since the online prices are cheaper than offline prices, most Brazilian consumers are willing to pay the full amount at one time.
(III) Pay attention to product quality and after-sales service
Brazilians pay great attention to product quality and after-sales service in their consumption. For the same price, if a product is of better quality and more durable, it will be more popular with consumers. In addition, Brazilians prefer European-style products and products with CE certification. If you are a Chinese seller with experience in the European and American markets, you don’t have to worry too much about product selection.