The development of the domestic e-commerce industry is becoming increasingly fierce. It is very difficult for sellers to stand out. Many sellers choose to settle in cross-border e-commerce platforms to open stores. AliExpress cross-border e-commerce platform has attracted many sellers to settle in. Sellers will encounter many problems after opening a store. The following will share with sellers what categories are easier for AliExpress sellers to choose?
What kind of category is easy to do does not depend on the seller’s assumptions or the recommendations of others. More importantly, sellers should consider future changes and the situation of their own stores. If there is a demand, there will be products to meet it, and thus there will be a market.
AliExpress has many categories, which is reasonable, that is, all categories can be completed. The difference is that due to different platform policies, the difficulty of settlement and sales in different categories is also different. All categories can be completed, but I want to remind sellers: Instead of considering what category, it is better to consider what category you are suitable for?
Considering that different categories have different consumption frequencies and after-sales costs of products, sellers can first think seriously: industries with high dispute rates may exist. Do sellers want to do this? Can you choose surrounding industries or products?
If the seller does not know what kind of product to do, you can think like this: if you do not want to make a product with too high a dispute rate, too high a damage rate, and a high probability of being complained about infringement, you can exclude the shoes, clothing, lighting and toy industries. Clothing and footwear products are related to size. Even if people of the same weight wear the same size of clothes, they may have different looseness. They feel tight. There is no way. Each product is different, and the size of footwear products is slightly larger or smaller, which is intolerable and will affect the walking experience. Therefore, if you do not want to do something with too high a dispute rate, you can ignore these industries.
Another example is that if the seller does not want to do something with a high damage rate, you should not do the lighting industry or some sensitive equipment. This is not absolute, but a relative suggestion. It cannot be denied that even if the packaging is delicate and travels a long distance, the probability of product damage is still higher than that of resistant products that are violently sorted by the courier under violent sorting by the courier. The same is true for the toy industry.
The first point is that many categories are excluded, and the second point is that sellers should combine their own situation. If on the product, it is best to pick up the goods and cooperate with the factory. It is relatively light. If the seller is in Shantou, he must be good at sanitary ware, hardware and ceramic products; in Baigou, luggage has an advantage; in Shenzhen, there are many digital products.
After clearly considering the above issues, the seller can write down the remaining categories and then judge them one by one. Choose the product category that suits you. I hope the above content will help the seller to choose the category when opening a store. Lianlian International always pays attention to every little thing of the seller, and will bring articles about related aspects in future articles to help sellers operate better.