As a cross-border e-commerce platform under Alibaba, Tmall Global provides merchants with a convenient overseas product sales channel. On this platform, there are many popular categories that are favored by consumers. Let’s take a look at the popular product categories on Tmall Global.
1. Beauty and skin care
Beauty and skin care is undoubtedly one of the most attractive categories on Tmall Global. Tmall Global brings together many well-known beauty and skin care brands, such as L’Oreal, Lancome, Estee Lauder and other international brands, which have won the trust of consumers with their unique brand charm and excellent product quality. In addition, some niche but very distinctive brands have also emerged on Tmall Global, providing consumers with more diversified choices.
For merchants, beauty and skin care products have huge sales potential. Merchants need to continuously explore market demand and introduce more high-quality brands and products to meet the increasingly diversified needs of consumers. At the same time, merchants should also pay attention to product quality control and after-sales service, so that consumers can feel at ease and satisfied during the purchase process.
2. Maternal and infant products
Maternal and infant products are also one of the popular categories on Tmall Global. There are also a wide variety of maternal and infant product brands on Tmall International, including internationally renowned brands such as Pigeon, Hope Baby, and Mead Johnson, as well as some niche brands that are not very familiar to domestic consumers. Merchants need to use precise market positioning and marketing strategies to let more consumers know about these high-quality brands and products, so as to increase sales and market share.
When selling maternal and infant products, merchants also need to pay special attention to the safety and applicability of the products to ensure that each product can provide reliable protection for the healthy growth of the baby. At the same time, merchants should also strengthen communication and interaction with consumers, understand their needs and feedback in a timely manner, and continuously optimize products and services.
3. Sports and Outdoor Category
Sports and Outdoor Category is also a category that has attracted much attention on Tmall International. In the sales of sports and outdoor products, the influence of the brand is crucial. Internationally renowned brands such as Nike, Adidas, and Columbia have a high degree of recognition and reputation in the minds of consumers. Merchants should maintain a good cooperative relationship with these brands and provide consumers with more high-quality products and shopping experiences. At the same time, merchants should also actively explore some potential niche brands and enhance their popularity and influence in the market through differentiated marketing strategies.
Fourth, Food and Health
Food and health are also one of the popular categories on Tmall International. Here are high-quality food and health products from all over the world, such as imported milk, imported wine, health products, etc. These products are not only of guaranteed quality, but also have their own characteristics in taste and efficacy, which can meet consumers’ pursuit of healthy life.
In the sales of food and health products, consumers are particularly concerned about the quality and safety of products. Merchants need to strictly control the source and production process of products to ensure that each product meets the relevant quality standards and safety requirements. At the same time, merchants should also strengthen the publicity and promotion of products to let consumers understand the unique value and advantages of these products, so as to increase their willingness to buy.
In short, the popular categories on Tmall International provide merchants with broad development space and opportunities. Who Ji Ai needs to have a deep understanding of consumer needs and market trends, continuously optimize products and services, enhance its own competitiveness, and bring more high-quality overseas products and shopping experiences to consumers. At the same time, merchants should also actively cooperate with the various policies and regulations of the platform to jointly promote the sustainable and healthy development of Tmall International.