The common misconception that Amazon’s DSP ads are just synonymous with Sponsored Display Advertising has been dispelled by highlighting the uniqueness of DSP. Let’s take stock of the advantages of Amazon DSP and see why these ads are so eye-catching.
1. Unique targeting options
Compared with Amazon PPC ads, Amazon DSP offers many targeting options, including interested audiences, lifestyles, remarketing, contextual, and similar audiences. Since Amazon sellers know that it is important to attract a wider audience, a larger list of targeting options is very valuable to Amazon sellers.
2. Let sellers’ business transcend borders
Most importantly, DSP users can display ads to relevant potential customers inside and outside Amazon, and can also create cross-channel activities to encourage sellers to participate in cross-channel shopping, so customers will see ads anytime, anywhere, and guide them to the platform where they can buy the advertised products.
3. Access to Amazon DSP inventory
Access to Amazon DSP inventory is the key to success. Amazon collects data from three aspects to support its DSP targeting technology through accurate information on customer behavior:
Property owned by Amazon, managed by Amazon;
Services published by Amazon;
Communication between the three parties.
In addition to so much data, sellers can also gain insights into the interests of buyers, and if arranged properly, they can target the right people.
4. Audience insights and performance analysis of activities
Users of the Amazon DSP platform have gained additional benefits from this type of advertising. Sellers can access relevant audience insights, activity performance, and purchasing behavior through DSP sellers’ data.
The report details the behavior of customers before, during, and during the event. The indicators included in the report are the number of items in the shopping cart, the total cost, etc.
It can reach the seller’s target audience and is the most effective way to determine where buyers end their search before purchasing.
The above is the content related to the 4 benefits of Amazon DSP advertising shared with sellers, I hope it will be helpful to sellers. LianLian Cross-border Payment provides professional and considerate services to allow users to conduct cross-border business with peace of mind, helping more users to bring excellent products and services to the global market in a more efficient way for better operation.