Amazon product selection is a key task that affects the sales performance of the entire company, and how to find or create a hot-selling product is also a headache for sellers. Amazon product selection is to analyze the popular products of the category according to different seasons and festivals, and then continuously select new products. So as Amazon sellers, how can we find a hot-selling product?
1. Amazon BestSellers.
Amazon BestSellers is a best-selling product database that comes with the Amazon platform, and its products rank in sales in their own categories. From another perspective, it provides Amazon sellers with sales rankings of various types of goods.
Amazon’s BestSellers can give sellers some inspiration, and through these selections, they can see the products with the largest sales volume in the market recently. The real-time sales and historical sales of the product will be ranked by Amazon and will be updated for one hour.
2. Select the product portfolio analysis method.
Of course, for sellers who want to use these lists to help them select products, the sales rankings often do not mean that it will definitely sell well in the future. Therefore, in order to make a good product that sells well, you can also do a good job of product combination thinking, that is, when building a product line, plan 20% of core products, 10% of hot-selling products, and 70% of regular products, and cooperate with each other to obtain more traffic and profits.
3. Use Google Trends tools.
When you want to find hot-selling products on Amazon, you can’t judge whether a product has a market, whether it has a market, and whether it can bring sales through a series of products. Well, you can search for the popularity and trend of this product on Google Trends. Google Trends is a free tool that can not only show the number of product searches, but also view the sales trends of products, as well as the relative popularity of keywords over a period of time. For example: When you use Google Trends to search for the word “Chromebook”, this word first appeared in the second half of 2010. As more and more users search for this word, the search volume will increase.
4. Analyze differential data.
The differential data analysis method is based on the analysis of the crawled data of hot-selling products in the market. By analyzing the content of negative reviews, find out where customers are dissatisfied with the product, and then improve the product or choose products that can solve user pain points. The negative review analysis method for popular products mainly captures negative review data, while also focusing on the analysis of product evaluation data, analyzing the real needs and expectations of customers. Select products that meet customer pain points, and the products will naturally get more exposure and sell quickly, thus creating popular products.
There are several popular methods for selecting products. Of course, there are many options above, and the skills used by each operator are different. Of course, you can also choose some selection tools for product selection. It is for reference only. I hope it will be helpful to you.