The global AliExpress platform has been developed for many years. Some people think that AliExpress is the international Taobao platform. The product prices are very low. Many people will sell jewelry products on it. European and American countries like these products. The prices are not expensive, the product quality is low, and the transportation costs are low. There are many such foreign trade jewelry suppliers in Yiwu, and they can all make considerable profits. At present, there are many foreign trade commodities in China. Whether it is a new seller or a seller who wants to transform, in order to make the goods have a competitive advantage, some factors must be considered when planning and optimizing the product line.
P1: Product Category
In the field you understand, select the goods you understand, and have sufficient and strong supply chain management resources to support. When choosing a product, there are many issues to consider, but the most important thing is to do the industry and products you are familiar with.
P2: Core Advantage
Whether the manufacturer or product has a core advantage compared with similar products, whether it is personalized design, perfection in details or technical advantages. Having an exclusive technical patent is also a core advantage.
P3: Product Positioning
Product positioning is high-end or mid-end market, which consumer groups are you targeting, where you are positioning the market, this is based on certain data to evaluate and determine.
P4: Product Style
Business type or fresh type, and make a series of product plans. Product style largely determines the appearance of the product, such as material selection, color matching, craftsmanship, etc. We talk about style, what is style. For example, a customer sells iPad protective cases, starting from iPad2, to iPadAir2, the shape and Pu selection are maintained consistent, this is style. Or you produce some products under one brand, but the main color selection is unified Apple White, which is also called style.
P5: Product Continuity
Continuously launch new products of the same style. The so-called continuity is actually not always relying on old products in terms of product planning and new product design and development.
P6: Product Optimization
Understand the product’s lack of details or customer experience, and whether there is room for improvement or optimization. What is more important for a product is details and service. Remember that consumer feedback needs to be highly valued. The better the product details, or the better the user experience, the higher the customer loyalty, and the higher the cost-effectiveness of the product.
Therefore, sellers generally need to consider several factors when choosing products and developers: few, specialized, exquisite, beautiful, small, and thin.
In terms of product direction, the seller needs to be professional in one field and then make it more refined on this basis. Therefore, where is the quality reflected? It is reflected in the appearance design, detail processing, and performance experience. Improve store conversion rate and increase sales. The above factors are issues that AliExpress merchants cannot ignore