If the conversion rate of Amazon sellers is lower than the average, it is likely that the seller’s listing is not attractive enough, making buyers feel that it is not beautiful enough, or the seller’s advertising needs to be optimized. This may be due to the following reasons.
1. Comments
One of the reasons for the low conversion rate is the small number of reviews and comments. Buyers will worry that the product does not match the actual product. If they only see three stars for the product or unresolved negative reviews by the seller when viewing the product information, it will have a negative impact on the seller’s product.
But now it is impossible to brush orders, what should I do if the new product lacks reviews? Sellers can invite two local buyers in the United States to shoot a video for the seller to show the actual effect of the product and its use. After shooting, upload it to the relevant video location under the listing. This location is specially for buyers and sellers to upload videos. Put the trial video shot by the buyer in this location, and the users who come in can also see it. You can see the seller’s actual product from the video of the buyer’s show, which will dispel the buyer’s hesitation.
2. Price
In addition, sellers have to consider whether it is a price issue. If the seller’s product is priced too high, it will be difficult to sell; if the price is too high, buyers will buy cheap goods, and if the price is too low, buyers will think the seller’s product is cheap, so the seller needs to set a medium price.
3. The description of the listing is outdated
A common reason for a low conversion rate is that the product listing is old and outdated or the picture is blurry. Perhaps the seller’s main picture is a little blurry, or the seller’s pictures only have one or two angles of the product picture, so that buyers cannot intuitively see the seller’s product.
Another possibility is that the title is not clear or specific enough, or the product description does not provide enough information, and the buyer does not know what convenience or help the seller can get from the seller’s product after purchasing the seller’s product.
On the other hand, the seller’s product description statement may be incorrect. If it is not easy to understand or not detailed enough, it will not win the buyer’s trust in the product, because the buyer may not understand the product information and is therefore unwilling to buy.
The above is the reason for the low conversion rate of Amazon sellers sorted out by the editor, I hope it will be helpful to you.