Now more and more merchants are starting to do business in overseas markets, and choosing a platform has become a headache for many merchants. After all, the difficulty of the platform is different, the mechanism is different, and the support strength is also different. Is Amazon’s cross-border e-commerce reliable?
Reliable.
1. Is Amazon’s cross-border e-commerce formal?
Amazon’s e-commerce is formal. The Amazon platform is the largest e-commerce platform in the United States and has sites in many countries.
2. Advantages and disadvantages of Amazon’s cross-border e-commerce platform sales
Advantages:
1. Facing large-scale consumers
Many people shop through the Amazon platform. As of January 2017, Amazon Business had 400,000 customers. BloomReach found that more consumers began to search for products directly on Amazon instead of Google. Consumers are very satisfied with Amazon. If merchants already sell products on Amazon’s station store, merchants can also sell on Amazon Business.
2. The platform’s B2B service is strong
Amazon spends more than $13 billion on research and development each year. The platform provides a very good user experience, which helps stimulate sales growth. Amazon Business provides B2B sellers with a variety of professional services such as quantity discounts, business quotations, procurement software integration, and tax-free procurement.
3. Simplify the order fulfillment process
If the seller chooses FBA, Amazon will help the merchant distribute the order. The seller only needs to send the product to the Amazon warehouse, and Amazon will be responsible for the subsequent sorting, packaging, and distribution process. In addition, Amazon also helps FBA sellers provide refunds, returns and other related customer services.
Disadvantages:
1. Part of the profit needs to be abandoned
Depending on the product category, the seller needs to pay a transaction fee of 6%-15% (except for some products). In addition, there are FBA fees.
2. Sellers exist as a whole
It is difficult to establish personal contact with buyers or distinguish them from other competitors. Amazon Business buyers can easily find the lowest price supplier and then buy products from them.
3. Limited communication with buyers
Amazon limits communication between sellers and customers and stipulates the content information of the package sent to buyers. Amazon believes that this is its customer, not the seller. Therefore, it is difficult for customers to know the brand name of the merchant and to establish more connections.
4. Data and Management
It takes a long time to upload product data to Amazon. Each product category has its own regulations. Product information organization largely affects the exposure and sales rate of products.
Generally speaking, Amazon’s cross-border e-commerce is quite reliable and formal. After reading the pros and cons of Amazon’s cross-border e-commerce, if merchants decide to settle in this way, they can rest assured to enter the platform.