Detailed explanation of Amazon ST keyword optimizer and management experiment function
1. ST keyword optimizer
Keyword optimization function: Through the keyword optimizer, ST keywords can be optimized and analyzed. The English interface here is very clear. This function is only for the optimization of the background Search Terms, from the two aspects of “status, analysis”.
Path: Enter the seller’s background “Brand” – “Brand Control Panel” – “Search Keyword Optimizer” – “Perform Search Optimization”
This keyword optimization has two better small functions:
1) Evaluate the current Search Terms, such as “low-value vocabulary”, etc. Find out the problems with Search Terms and make improvements in time.
2) The keyword insight function on the left gives some ST suggestions. By searching for “vocabulary”, you can see its potential in helping to increase exposure. Although this function is a bit simple and crude, it is still very useful for some tangled operations.
2. Management experiment
Management experiment function: Through “Manage your experiment”, you can create two different versions of the content and show them to Amazon buyers. After testing, you can compare the two versions of the product description to see which one is better. After testing, we can see which version is the best and then publish the best product description. Learn how to create better product descriptions to help attract buyers and promote sales.
Path: Enter the seller’s “Brand”-“Manage Experiments” in the background
This tool can test the product descriptions, titles and pictures of product A+.
Amazon brands that can do this are considerate. It is often seen that because of a main picture, a plan, operations and art, operations and supervisors, supervisors and bosses are together, or they are arguing red in the face. With this function, these problems are completely solved. Whoever has good feedback, use it. Completely!
When there are differences of opinion in the group or when you are entangled in making up your mind, you can use the “Manage Experiments” function to let the buyer’s data help us judge.