No matter what kind of contact we make, we need a sales letter, and the first phone call also needs a prepared script. So here I will talk about the writing skills of sales letters.
We must respect customers and comply with their psychological needs. So when writing sales letters, what psychological needs of customers should be considered? It is believed that the following Accept principles need to be followed:
Attention principle
Customer-Care principle
Ease principle
Professional principle
Trust principle
The following is mainly about the attention principle:
The attention principle means that there must be a good subject to attract the attention of customers, so that customers are willing to read your E-mail, mail or fax.
Correctly spell the name of the customer’s company. If the name of the customer’s company is spelled correctly, the customer will think that this is a letter for the company, so it will not be thrown away casually, but will be sent to the relevant personnel.
If possible, write down the name of the department and person in charge to be contacted correctly. When customers see their names appear on the letter, they are more willing to open the letter.
The subject is closely related to the customer. For example, using numbers, free, celebrity recommendation, urgent and other words in the title, or using questions and thought-provoking sentences are all ways to attract customers’ attention.