For e-commerce, I don’t need to say that everyone knows the importance of product selection, especially on the Amazon platform, product selection is the top priority. A good product selection will make operations much easier, so product selection is the key to success for e-commerce. So as a cross-border buyer, how many steps should you take to choose good products?
1. Understand market demand and trends
Understand and analyze the market. Through hot searches, you can see that the hot-selling products on the market now have a relatively large demand for hot-selling products. You need to find products that the consumers you serve like, so that the sales of such products will go up. Then see if such products are seasonal products. If they are seasonal products, they may cause a lot of pressure in the later operation process, so it is not recommended for small businesses to choose this. The general practice of product selection and positioning is that 20% are drainage products, 20% are core profit products, and 60% are regular products.
2. Judgment of the source of goods
To find a good product, we must first choose one that we are familiar with and have information about the source of goods. We cannot blindly pursue the hot products in the market to sell. Our own source of goods must have its own advantages. The profit of the goods must be the first factor we must consider; of course, quality is also indispensable on Amazon. Consumers on the Amazon platform attach great importance to quality. We must find high-quality sources of goods; analyze the advantages of competitors’ products and create our own characteristics
3. Brand positioning
The Amazon platform is very strict on intellectual property rights. In the early stage of the product, you need to understand whether the product can be sold by following; whether the brand name has been registered; of course, the decoration of the store is also very important. A good product must also have good packaging to make people’s eyes light up and arouse the desire to buy. Of course, it must also have its own independent product design.
When I first joined the e-commerce platform, many sellers were very confused. In this process, everyone must take action, analyze and understand more, and the cross-border e-commerce industry is also developing very fast. No matter how you choose products, profit must be the first priority; of course, sales volume must also be at the forefront of similar products.