With the improvement of the domestic economic level, people’s ideas have also undergone a series of changes. They are no longer satisfied with homogeneous and low-quality consumer goods, but are more pursuing high-quality and high-grade life concepts and products. However, because domestic manufacturers have not kept up with the trend of consumer change, it has provided a fertile ground for the development of imported goods.
Data show that in the next five years, the number of middle-class people in China will expand to more than 500 million, and China’s cross-border consumption will drive the growth rate of global cross-border consumption by nearly 4%. This has brought about business opportunities for cross-border e-commerce imports. Since 2015, cross-border e-commerce has become a new industry embodiment. And it has also attracted national attention. On the one hand, the release of the new cross-border e-commerce policy and the standardization of industry management have gradually led cross-border e-commerce to become a new industry that is formalized and institutionalized. On the other hand, capital has come out to grab market share. Therefore, cross-border e-commerce has become a sunrise industry.
Of course, the business opportunities of cross-border e-commerce are not easy to grasp. From the consumption trend of front-end consumers to suppliers, logistics and inventory, these all require a lot of preparation work for cross-border e-commerce platforms and a lot of financial support. As for small and medium-sized businesses, in such a huge market, with the help of third-party cross-border e-commerce platforms and services, they can open up the market at a small cost. In this context, what products are available for them to choose?
As a purchasing agent, cosmetics have a strong market prospect. Therefore, many small and medium-sized businesses have taken advantage of the situation to start overseas direct mail of imported cosmetics, including Japanese and Korean cosmetics, skin care, etc. With the help of the domestic Internet, such as live streaming, small video drainage and other tools, assisted by full reduction, promotion and other means, customers can be quickly captured, customer drainage can be achieved, and explosive products can be created.
In addition, imported food has also become an important part that cannot be ignored. Many e-commerce platforms rely on their own reputation accumulated over the years, brand resources and offline store advantages, and use O2O as a breakthrough to occupy a leading position in the regional market. Others include Australian milk powder, health products, etc., covering all aspects of consumers’ “food, clothing, housing and transportation”, and providing domestic consumers with more and more choices with low prices and high quality.