Prime Day, which made buyers buy and sellers excited, has come to an end. Some people had a huge order, while others were cold. Some were happy, while others were sad. They could only sigh that they would fight again next year. Time flies, and half of 2019 has passed in Amazon’s shopping carnival. Are you still immersed in the joy of a huge order, or the depression of calm orders?
Whether you are doing Amazon, wish, or eBay, as long as you are facing the European and American markets, the next two-month off-season is coming. Today, Brother Guo will give you a dose of vaccination. After all, turning on the computer every day to see how much sales there are today directly affects the mood of sellers. Here is the holiday table of European and American countries, as shown in the figure:
Although the American market, which we are most familiar with, does not have such a long continuous statutory holiday, most Americans will also adjust their holidays and go on vacation in the next July-August. For many sellers who started the cross-border e-commerce road in 2019, when operating accounts in the off-season, the following key points directly affect the depth of your “fate” with the peak season.
1. Sellers who have a huge order volume on Prime Day, I will temporarily call them “surprise sellers”
“Surprise sellers” must not be complacent. If your product happens to be a seasonal product in summer, do not ship it by air or by sea. Large-scale replenishment by sea is likely to cause the number of orders to gradually decrease. The sales volume will reach its lowest point around August 10.
2. Sellers who are as stable as Mount Tai on Prime Day, I will temporarily call them “depressed sellers”
“Depressed sellers” do not need to be too disappointed and blame themselves. Others can have a huge order volume, it is likely that they have put in more effort than you from January to June, and the number and quality of selected products are higher than yours. Then look at your store. Is there only 2-3 products?
As you have read my previous articles, you know that cross-border e-commerce product selection needs to be at least 3 months in advance. Please contact the factory quickly and in large quantities to see samples. In addition, the Japanese market belongs to the Southeast Asian market. The off-season has different industrial structures.
3. When sales continue to decline, don’t put your hopes on in-site advertising
Last year, there was a US seller named L. His sales in the first half of the year were so fierce that the factory was unable to produce the restocking. By the end of July, sales had dropped significantly.
Then he said he would increase the in-site advertising budget to $300 per day, but the result was a very low conversion rate. The decrease in traffic in the off-season is a decrease in demand, not just a decline in sales of your listings. Refer to whether the sales of your competitors’ listings have declined. Specific monitoring methods: To new cross-border e-commerce sellers: How to monitor the sales of competitors’ products?
4. Compare logistics companies from multiple parties and adopt sea transportation
In fact, this year’s US market started in June, and many logistics companies and freight forwarders began to promote sales. The direct reason was insufficient cargo volume. In the off-season of July and August, the sales of each seller will almost be halved. After purchasing a certain number of orders reasonably: part of the goods will be transported by sea, and part of the goods will be transported by air plus delivery. Giving up the express delivery red order channel used during Prime Day due to out-of-stock conditions can greatly reduce your logistics costs and increase profits.
For new sellers who choose to ship by sea, they must choose listings with stable sales. For listings with unstable sales, it is better to choose to replenish stocks during empty shipments.