With the booming development of the short video and live broadcast industries, Doudian has become an important platform for many sellers to expand their business and realize commercial realization. For Doudian sellers, understanding and mastering how to make exclusive links for influencers and fully utilizing the influencers’ influence and fan base are of vital importance to improving sales performance. This article will introduce in detail how Doudian sellers can make exclusive links for influencers.
1. Sellers need to understand the functions and opening process of Doudian. Doudian functions include three functions: personal homepage showcase, video e-commerce, and live broadcast e-commerce, and these three functions are opened in sequence.
Sellers can click the [Application Entry] link at the bottom of the “E-commerce Assistant” message page, and click to apply after meeting all three conditions. It should be noted that a Doudian account with zero fans can open a Doudian shopping cart, but you must first apply for the [Personal Homepage Showcase] permission.
After completing the novice task, that is, adding 10 products to the showcase for review (the review time is generally within 24 hours), if you fail to add ten products within ten days, the permission will be revoked, and after the permission is revoked, you cannot apply again within one week.
After the window permission is passed, the [Video e-commerce permission] can be unlocked. At this time, two videos with shopping carts can be published (products can only be added at the same time as the video is published, and the products must be relevant to the video content). For accounts with video e-commerce permissions and live broadcast permissions, the [Live broadcast e-commerce permission] will be automatically opened.
2. Doudian supports adding two types of products: Taobao stores (stores and products open Taobao customers) and Doudian. Sellers can choose the appropriate product type to add according to their actual situation.
3. How sellers realize cash in Doudian
For sellers with stores, they can realize cash through Doudian or Taobao stores;
For sellers without stores, they can promote other people’s products through Taobao Alliance or Selected Alliance to earn commissions.
It should be noted that when promoting Taobao Alliance, it is necessary to ensure that the Taobao store is correctly bound to the pid (Taobao store pid) to ensure that the commission can accurately reach the seller’s account. If the pid is not bound, the commission will not be credited to the seller’s account.
For Doudian sellers, giving exclusive links to influencers is a very effective promotion method. Sellers can cooperate with influencers and provide them with exclusive product links. Influencers can guide fans to buy these products by promoting them in their short videos or live broadcasts. When fans buy products through the influencer’s exclusive link, the influencer will receive corresponding commission rewards, and the seller can also achieve improved sales performance.
In short, providing exclusive links to influencers is one of the important means for Doudian sellers to improve sales performance. By selecting suitable influencers, clarifying the cooperation method and commission ratio, providing high-quality products and services, and timely tracking and feedback, sellers can make full use of the influencer’s influence and fan base to achieve rapid growth in sales performance.