Many sellers will have the problem of low display times when placing Google ads. Why does this problem occur?
1. Malware
The website uses malicious plug-ins, resulting in ad rejection. The website may use non-Google certified chat plug-ins, comment plug-ins, etc. If there are malicious plug-ins, please delete the plug-ins and change the ads, and the ads will be automatically reviewed.
2. Ad content violates Google policy
The ad title, picture, and content description violate Google policy, resulting in ad rejection or restriction. You can modify it according to the prompts. It can also be reported, but the pass rate is very low.
Use big brand trademarks and big brand product words.
Third-party technical support is included in the content description.
There are few keywords in the title and content description.
There is unhealthy content.
Adult content.
3. Low quality score
When the seller’s ad quality score is low, it is also difficult to display the ad. The solution is to optimize from the aspects of title, content description, landing page, keyword matching, bidding, etc. to improve the quality score.
4. Low keyword bids
Low keyword bids lead to limited display. The display principle of Google ads is bidding ads. Whoever bids high for a keyword will have his ad placed at the top of the page. Therefore, if the seller’s keyword bid is too low, buyers are unlikely to search for this keyword to trigger the seller’s ad. The solution is to increase the keyword bid, but it does not need to be changed exactly as the recommended bid. Sellers should also consider the cost the seller can afford and whether the keyword is worth increasing.
5. Low keyword search volume
Google’s keyword search volume is very small, resulting in the inability to trigger ad display. Sellers can set a keyword that is easier to search. But sellers can also ignore these, such as the seller’s brand word. Because as the ad is promoted, the number of buyers searching for this brand word on Google will slowly increase, so Google’s system will update this word and eliminate the low search volume prompt.
The above is the reason why Google ads are displayed less. Sellers with the same problem can refer to it and make adjustments.