When we go to the supermarket to buy things, we usually go directly to the product area we want according to the supermarket’s guide card. On the Amazon platform, the placement of products is actually similar to that in a supermarket.
Supermarkets place products in different areas, and Amazon sellers need to classify products into different categories.
01. Categories are inaccurate and products are difficult to display
The most important reason why Amazon puts different products into planned categories must be to facilitate consumers’ shopping , to enhance the shopping experience on the platform
Therefore, when you upload a product, if you accidentally put the product in the wrong category, your product will lose a large part of the effective exposure, and even your advertising position will not get any exposure.
Many novice sellers often ask this question on the forum, why is the recommended bid for my product advertisement is $1, and I have reached $2, but there is still no exposure?
If your product has the above problems, it is likely that your product is placed in the wrong category and the Amazon A9 algorithm automatically blocks your product, which directly results in your product not appearing in the search results display interface.
It’s also easy to understand by putting yourself in someone else’s shoes.
02. Pay attention to category placement
When many novice sellers upload products, they don’t know which category their products should be placed in (please ignore it) because they are not familiar with the rules of the platform and routine. The product upload process encountered difficulties from the beginning.
In fact, the way to place categories is to learn from the good ones. To put it simply, find one of the strongest competitors (Bestseller) on the Amazon platform and obtain its category settings directly through the Listing page. This problem will be easily solved
03. Category placement is correct for Bestseller The impact
Amazon’s division of product categories is not entirely accurate, that is, many products cross between categories. At this point, choosing the right category will be very important for the later development of the product.
(1) Try to fully cover product categories. If Amazon’s policies allow, you should try to add all product categories to the product. Amazon stipulates that each product can have up to three product category nodes, and when we upload a product, there is only one category node by default. This requires us to open a case and let customer service add other nodes to our products (provided it is correct node)
The method is very simple. Just open a case in the background and tell the customer service “Please help us to add one more browse path (node ID: xxxxx) to my product (ASIN: xxxxx). The code of the node ID category node can be downloaded and queried when uploading the product. .
(2) Be careful when grabbing Bestseller.
On the Amazon platform, Best seller products will bring a lot of additional traffic support, so many sellers will go out of their way to grab Best seller to attract traffic to their products. One of the ways is to place your products in some small categories with fewer products and compete for the Bestseller small logo by deliberately placing them in the wrong categories
Currently, the platform has implemented a key policy of intentionally uploading categories and forms incorrectly and forcing category changes. Sellers who want to operate on Amazon for a long time should be more cautious. After all, store safety comes first. When you don’t have a product, it’s actually a very dangerous thing for a best seller to force you to occupy a position.
Amazon’s operations tend to be more refined and branded, and only by accurately grasping every traffic entry Amazon gives sellers can the seller’s products perform better. Category nodes are a It is a very important entrance. Sellers must not miss out on part of the traffic just because they place the wrong category node.