Cross-border independent website sellers’ understanding of Google search intent will affect the website’s ranking ability and whether buyers are satisfied with the page content. The following will introduce navigation search intent in detail to see its relevance and how to position it through content. these keywords.
Navigation intent means that the user wants to find a specific page, domain name, or physical address. It overlaps with Google’s “Visit” and “Site,” including local searches.
The key to understanding navigation intent is that users already know what they want to find. Therefore, if a website targets such a keyword, it may not need to sell other new products.
At this point, Google’s mission is to provide them with this information in the most efficient way possible. For this purpose, Google uses SERP features such as knowledge panels or local packs.
For search phrases like these, make sure your website’s local business information is correct and up-to-date. Additionally, make sure your store’s location and contact information are easily accessible on the website.
To give an example where the navigation intention is not clear, say the user searched for “IKEA customer service”. However, it’s unclear whether they were trying to find which part of Ikea’s website, phone number or other relevant information. In this case, Google’s SERP provides a phone number, links to the company’s customer service page and the “Ask a Staff” section of the search results provides more specific inquiries.
1. Why is navigation intention related to the business of the website?
Navigation keywords are used to ensure that current or future customers find the product or service they need when they need it most. Usually, they are branded. They can also give you insights into how users interact with your brand.
For example, if most queries are for a specific product page, then that page is probably very popular among the site’s audience.
2. How to optimize navigation intent?
First, make sure the structure of the website is complete and easy to navigate to target navigation keywords. Each section of your website should be clearly labeled and have page titles, tags, headings, and descriptions that tell users what information they can find there.
Make sure each product or service has a special feature or landing page that includes all the most relevant information. Optimize each page with appropriate branding and product names. Add other applicable terms (for example, product type or problem it might solve).
Finally, optimize the URL so that it is descriptive and easy to read.
The above is the relevant content for understanding the search intent of Google SEO navigation. I hope it will be helpful to you.