With the deepening of globalization and the vigorous development of cross-border e-commerce, Pinduoduo, as a leader in domestic e-commerce, has also actively entered the field of cross-border e-commerce. In September 2022, Pinduoduo cross-border e-commerce was officially launched, providing merchants with a new cross-border sales platform. This article will explain in detail Pinduoduo’s cross-border e-commerce entry process and help merchants start their cross-border journey from scratch.
1. Detailed explanation of Pinduoduo cross-border e-commerce entry process
1. Enter Pinduoduo cross-border seller center
Merchant first needs to visit Pinduoduo cross-border seller Go to the official website of the center, click the “Register Now” button, enter your personal mobile phone number, set a password, and enter the verification code to complete the initial registration.
2. Complete the settlement information
After completing the initial registration, the merchant will enter the settlement information completion page. On this page, merchants need to select a store type and choose according to the actual situation of the individual or enterprise.
3. Fill in the business entity information
For merchants who choose to enter the company, they need to upload the business license, fill in the company name, business license address, office address and other information. At the same time, you also need to upload the ID card of the corporate legal person and fill in the relevant information of the legal person.
4. Corporate legal person real-name verification
In order to ensure the authenticity of the entry information, merchants need to use the corporate legal person’s WeChat to scan the QR code for real-name authentication. This step helps ensure the transaction security of the platform and enhances consumers’ trust in merchants.
5. Sign the contract and wait for review
After reading and agreeing to the “Pinduoduo Platform Cooperation Agreement”, the merchant can click the “Create Store” button. The platform will check the information submitted by the merchant and wait for review if it is correct.
6. Successful opening of the store
After passing the review, the platform will notify the merchant of the successful opening of the store in the form of a text message and provide the store account number and initial password. Merchants can log in to the Pinduoduo International Merchant Management Backend to start uploading products, setting up stores and other operations.
2. Pinduoduo cross-border e-commerce operation strategy
1. Quickly publish products
Pinduoduo cross-border e-commerce is currently in the merchant entry stage and requires merchants to List products quickly to accumulate orders. Therefore, merchants need to use effective product listing tools and methods to quickly and accurately complete product listings.
2. Optimize product descriptions and pictures
In cross-border e-commerce, product descriptions and pictures are important factors in attracting consumers. Merchants should carefully write product descriptions to highlight product features and advantages; at the same time, use high-quality pictures to display product details to increase consumers’ desire to buy.
3. Pay attention to market trends and consumer needs
Merchants should pay close attention to the trends and changes in the cross-border e-commerce market and understand consumer needs and preferences. By continuously adjusting and optimizing the product structure, we can meet the needs of consumers and improve sales performance.
Pinduoduo cross-border e-commerce provides merchants with a new sales platform. By following the correct entry process and operational strategies, merchants can successfully start a cross-border journey and achieve business expansion and growth. In the future development, Pinduoduo cross-border e-commerce will continue to optimize platform services and create more value for merchants and consumers.