In 2020, AliExpress’s new investment policy also clarifies the entry conditions for new sellers. A trademark is required and can be a registered trademark or authorized trademark of a seller with similar purposes. Many new sellers are not very clear about AliExpress trademark issues, which has also caused a lot of infringements. So, how to apply for AliExpress trademark?
1. Add your own trademark.
If the seller has registered his own trademark, he can directly find “Trademark Add” in the “Account and Authentication” column to add the trademark. Follow the system instructions. If your trademark is authorized, you need to click “Add Trademark”. After completing the trademark addition, you can proceed with the “trademark qualification application” operation and follow the prompts.
2. Authorized trademark.
If your product does not have a trademark, but is obtained from other manufacturers on the express platform, I recommend that you find the service provider to authorize or authorize the trademark. In the future, if you want to become a brand store, you should consider registering your own trademark.
Then talk about the brand type of the store. Brand types are divided into official stores, specialty stores and specialty stores. Among them, the official store is also called the flagship store. A brand can only open one official store, and a store is only allowed to open one brand. The official store has its own R logo and can authorize up to 30 stores.
Specialty store. The entire AliExpress platform can have more than 30 stores of the same brand. A specialty store can only have one brand. Can authorize its own R mark or its own TM mark or other brands.
Specialized stores, most of which are grocery stores, can use trademarks for settlement, and one store can have multiple trademarks.
So, you will find that specialty stores are relatively useless. A store can only sell branded products and cannot be a flagship store. This is self-limiting. Unless you are a big brand agent with high market recognition, there is no need to open a franchise store.
It is recommended that sellers with branded products choose the official store, because the official store express delivery will provide certain traffic support. For those who do not have their own brand but have a large brand source and authorized volume, and the authorized brand has a certain market influence, it is recommended to choose a specialty store. With only a company and registered trademark, and a large number of neutral products from different manufacturers, sellers can choose specialty stores.