As a relatively well-known cross-border e-commerce platform in China, AliExpress has attracted a large number of sellers to settle in. However, many of them do not know much about the rules of the AliExpress platform. For example, when listing products on AliExpress, the brand must be written ?
The prerequisite for selling on the AliExpress platform is to put products on the shelves, and the AliExpress platform’s requirement for new stores is that sellers must upload a certain number of products before they can operate the store normally. According to AliExpress According to the regulations of the platform, when listing products on the shelves, the attributes must be trademarked. The entire industry began to use trademarks and develop towards branding.
To put it simply, when sellers publish products, except for some categories, they do not need to be filled in. New products on the shelves must choose the brand corresponding to the product. If you do not choose a brand or choose no brand, then the product The release will be unsuccessful.
Moreover, the AliExpress platform clearly states in its investment policy that new sellers require trademarks. Sellers can register their own trademarks, or they can seek authorization from relevant brand parties like other sellers, such as We have our own product channels but no trademarks, so we can just find relevant manufacturers or service providers for authorization.
Here it is recommended that sellers with brand supply can choose official stores, because the AliExpress platform will provide certain traffic support to official stores. If you do not have a brand but have a supply of big-name goods and are authorized, you can also use authorized brands. It also has a certain market influence. The editor recommends choosing a specialty store. If you only have a company and a registered trademark, and you also need a large number of products from different manufacturers, you can choose a specialty store.
In general, if you want to enter the AliExpress platform, you must have a brand. If the seller has self-created products but no brand, the simplest thing is to directly apply for a trademark to establish a brand. However, most sellers do not have the ability to establish their own brands, so they can just seek authorization from the brand of the product they choose. In order to provide buyers with a good shopping experience, the AliExpress platform must allow sellers to provide product brands, which can reduce the occurrence of fakes to a large extent. If you want to know more about AliExpress platform rules, you can pay attention to Lianlian Cross-border Payment.