As a well-known domestic e-commerce platform, Pinduoduo not only provides merchants with the opportunity to open domestic stores, but also expands the field of cross-border e-commerce, allowing merchants to open international stores. However, many merchants are not clear about the differences between these two types of stores. This article will analyze in detail the differences between Pinduoduo’s domestic stores and other aspects from store management, product management, store marketing, delivery management, after-sales management, and account funds. Differences and characteristics between international stores.
1. Differences in store management
There are significant differences in store management between Pinduoduo’s domestic stores and international stores. International stores do not need to upload an operation license. Store upgrades and one-click opening of new stores are not supported. If you need to upgrade, you need to contact the docking operation. In addition, international stores only support the entry of overseas companies, not domestic companies, and do not support changes in entities.
2. Different product management
In terms of product management, there are also differences between Pinduoduo’s domestic stores and international stores. International stores do not need to upload a license when publishing products, but they need to upload brand qualifications. At the same time, international stores can set purchase limits and choose not to support 7-day no-reason returns and exchanges.
3. Differences in store marketing
In terms of store marketing, there are also differences in the strategies of Pinduoduo’s domestic stores and international stores. International stores currently do not support cashback activities for ordering, and they do not support overseas live broadcasts. If the overseas live broadcast function is required, merchants need to communicate with the docking operation.
4. Differences in delivery management
Delivery management is another major difference between Pinduoduo’s domestic stores and international stores. When setting the shipping address, international stores need to select overseas and Hong Kong, Macao and Taiwan regions, and add bonded warehouse or customs information. In addition, international stores currently only support bonded warehouse BC direct supply electronic receipt business. Customs BC direct mail and overseas CC personal mail do not currently support Duoduo electronic receipt business. In terms of issuing invoices, international stores can provide consumers with invoices or receipts. If there are no invoices or receipts, they can provide customs declaration forms.
5. Differences in after-sales management
There are also differences in after-sales management between Pinduoduo’s domestic stores and international stores. International stores do not support functions such as return package shipping, fast refunds, small payment collections, and customer red envelopes. Some small-amount payment scenarios are also not supported, and the system will automatically determine whether small-amount payment is applicable. If the consumer refuses or returns the product without reason, the merchant shall bear the customs duties and other related taxes incurred by the shipment, unless the merchant and the buyer agree otherwise.
6. Differences in account funds
Finally, there are also differences in account funds between Pinduoduo’s domestic stores and international stores. International stores do not need to manually recharge the deposit. The initial payment in the account will be directly locked as the store deposit and cannot be withdrawn. At the same time, the single cash withdrawal amount of international stores must meet certain conditions, and only accounts consistent with the registered entity are supported. In addition, the payment for international stores does not support recharging to the promotion account, and merchants need to recharge by themselves.
There are many differences between Pinduoduo’s domestic stores and international stores in terms of store management, product management, store marketing, delivery management, after-sales management, and account funds. When merchants choose the type of store to open, they need to weigh it based on their own business model and needs and choose the store type that best suits them. At the same time, merchants also need to continue to learn and master the platform rules and requirements in order to better conduct business on the Pinduoduo platform.