I originally thought that blocking brands was just a special action against big sellers, but I didn’t expect that even small sellers would be blocked! “Red Eye” Amazon is likely to make account bans a normal punishment method. No matter how big or small it is, it cannot be ignored.
What rules can be found in the “Amazon account suspension” incident? What is the logic behind this decision? Therefore, while analyzing multiple solutions, we also consulted several industry leaders. The following interpretation and analysis are not official authoritative statements, but also judgments based on experience, which can provide reference for everyone’s future operations.
First, let’s take a look at what violations will trigger Amazon brand account suspension. An industry giant conducted a survey on more than 100 sellers. Through statistical analysis, it was found that the vast majority of sellers with banned brands were caught because of fake reviews. Combining the cases we have learned so far, once a store is sentenced to two frauds, 99.9% of them will be blocked by Amazon, and there is basically no way to save them.
So, once a seller’s brand is blocked, what kind of chain effects will there be? The principle of Amazon brand account ban is global connection and will not be limited to one website. Here, it is further divided into two situations. Let me give an example below:
Scenario 1: Assume that the American site fails under brand A, then other sites under brand A, such as European sites, Japanese sites The website, Australia website, etc. will all be down.
Scenario 2: Assuming that the US site is suspended under brand A, all relevant links in other stores authorized by brand A will be deleted, and authorized stores do not necessarily have to be closed. In addition, if other authorized brands exist in authorized stores, there will be no impact on other brands.
Again, can the small card be banned by Amazon? Things have to be different here too. For example, cards with cashback or gift properties, such as “review”, “giftcard”, or words related to money and cashback, as well as Amazon’s logo, user interface, etc., once discovered, are likely to be banned as brands. If you only follow the logic of the after-sales card, the problem is not big and it is safe and controllable.