With the booming development of the cross-border e-commerce industry, more and more sellers want to open stores on the Amazon e-commerce platform. The first problem sellers face after opening a store is product selection. Amazon store operations, seven points of product selection , three-point operation. We’ve heard this phrase too many times. Needless to say, product selection is natural, and subsequent transformation is natural. The main introduction of this issue is the four factors that e-commerce Amazon sellers must consider when selecting products.
1. Platform requirements.
Amazon faces the world, and user needs in different regions are different. Sellers should choose products that are popular with platform users from the perspective of user needs.
2. Product category.
For example, Amazon is mainly engaged in 3C digital, sports, etc. However, the main competition is fierce. It is recommended that novices choose level 2-3 blue ocean products. For example, if we want to make women’s clothing, we can look at the subcategories under the category and organize the categories with less competition. Choosing categories with certain traffic support, low competition, and stable consumer groups is very effective in converting traffic into traffic.
3. Logistics and delivery.
Cross-border e-commerce logistics is divided into self-shipping, overseas warehouses, etc. Due to the high freight cost, especially for heavy products, the cost will increase. The choice of logistics mode should be based on actual conditions and logistics convenience, and give full play to its advantages.
4. Sales list.
You can observe which products are best-selling on Amazon’s best-selling list and Shopee’s weekly report. This makes perfect sense with the data provided by the platform. Please refer to it before choosing a product. Of course, some sellers will also use related tools to better analyze products and observe changes in real time.
For Amazon sellers, product selection is a critical step. Failure in product selection means that there is a gap between you and other sellers at the starting line, and you need to redouble your efforts and invest more cost and energy. Therefore, before choosing a product, sellers should do their homework and refer to other sellers to choose the right product. I hope the above content is helpful to sellers.