Cross-border e-commerce self-built website refers to an independent website where the seller owns all the traffic and ownership of the site. As third-party platform sellers become saturated and platform competition intensifies, many sellers choose to build their own websites to sell products in order to gain higher traffic and user brand loyalty. However, the biggest disadvantage of self-built websites is that there is no initial traffic, so competition for traffic is very important. This article will introduce what are the traffic sources of cross-border self-built websites?
1. Social network platform. Facebook is the first well-known social networking platform. As the world’s largest social network platform, the traffic is very considerable. An online platform with a similar design is Twitter, which is somewhat similar to Weibo in China. When using Twitter to attract traffic, you can set relevant popular keywords to attract traffic. The hot keywords mentioned here are not the core product keywords we mentioned before, but the vocabulary keywords of recent Internet hot events.
2. Video website YouTube. As the world’s largest video transmission platform, the platform is undoubtedly the largest source of video traffic. By posting an interesting video on the platform, we can attract a lot of traffic to our self-built website.
3. Email marketing Mailchimp. You can create a landing page online and send it to potential customers via email. Driving traffic depends largely on how much thought you put into crafting an email.
4. The Q&A platform leads to quora. Recommend content based on audience preferences. Let’s say you ask a high-profile question and link to it. When other visitors related to the question see the question, click on your backlink, and jump to your website, your traffic will increase rapidly.
5. Industry forum. Each industry has its own relevant forums. Some relatively unpopular industry forums may have less traffic, but relatively unpopular forums are basically filled with precise relevant people, which makes it easier to attract everyone’s attention to the information we publish, and then convert it into traffic to your website. .
After you carefully read the content in the above article, you will clearly understand the traffic sources of cross-border e-commerce self-built websites, so that you can know what to do to attract traffic when you later operate your own store. .