As we all know, the competition on the AliExpress platform is becoming increasingly fierce. Merchants should pay special attention to AliExpress service points during store operations. This service score is a comprehensive evaluation of the merchant’s store by the platform. So what are the impacts of low AliExpress service scores?
First, the AliExpress service has one of the lowest impacts: the platform will give merchants warnings.
The most common warning penalties are being banned or deducted two points due to intellectual property issues. Merchants who encounter such problems should make adjustments as soon as possible to avoid similar problems from happening again. Be careful not to make adjustments and optimizations. If you are found to have failed to make corrections after being warned, your store will be directly deducted points.
Second, AliExpress services are divided into low-impact two: if the products sold online are in violation, they will be illegally removed from the shelves or directly deleted.
When illegal products are removed from the shelves or deleted, the platform will close the corresponding orders. If the buyer has paid, no matter what stage the logistics status is, the money will be returned by the platform, and the seller is directly responsible for all of this. In addition, products with minor violations will lead to lower product rankings and are not conducive to being searched by buyers, which will directly affect store conversions.
Third, the third impact of low AliExpress service score: if the service score is too low, the account will be frozen directly.
AliExpress stores are worth points. If not many existing points are deducted, the account will be frozen; depending on the corresponding points, the freezing time will be different. Specifically, there are the following situations: when the store deducts 12 points in total, the account will be frozen for seven days; when the store deducts 24 points, the account will be frozen for 14 days; when the store deducts 36 points, the account will be frozen for 28 days. If a merchant deducts up to 48 points within a year, the account will be permanently disabled and the corresponding funds will be frozen and cannot be withdrawn.
Fourth, what are the impacts of low AliExpress service scores? The most serious penalty for violation is account ban.
In addition to the cumulative 48 points deduction mentioned above, if the store has serious violations, the seller’s corresponding website will be closed. It should be noted that a total of 3 strict violations will also result in the account being blocked. In this case the merchant’s account will be cancelled.
The above is a summary of the impact of low AliExpress service scores. If you find that the ratings are relatively low during daily operations, you need to optimize the relevant products in a timely manner to avoid affecting your account. Don’t take any chances and think that your store can escape the disaster.