With the rapid development of the cross-border e-commerce industry, more and more people want to be a cross-border platform, and wish has become the first choice of many sellers because of its low threshold. However, sellers must master the knowledge to run their own stores well. Certain operating skills, today we will give novice sellers a tutorial on how to operate the wish platform.
First of all, sellers need to know the factors that affect new products: order confirmation and fulfillment time limit, effective tracking rate, delayed shipment rate, appropriate investment rate, 30-day average rating, refund rate within 63-93 days, etc. . There are also product freshness, price range, browsing click rate, collection and sharing times, and logistics channels.
Secondly, many sellers will choose to brush orders to gain traffic when new products are launched. However, sellers must master skills when falsifying orders so that the platform cannot detect that they are falsifying orders. In this case, the data will be filtered by the system, which may seriously lead to the product being downgraded.
Finally, sellers need to understand the technical features of the wish platform, such as product models and user models, and then accurately push them through matching. In short, the core of Wish operation is a set of neural networks that require deep learning. Sellers should also pay attention to the traffic supported by Wish policies, including Wish star factory projects, overseas warehouse FBW projects, EPC merger services, and some other support projects in the future.
The product model and user model will continue to adjust and change based on data. However, no matter how the Wish algorithm changes, its core logic of maximizing the platform’s benefits will not change.
What’s more important is that sellers need to make operational plans based on store data, such as on-site traffic and off-site traffic, etc. For novice sellers, they must prepare on-site traffic in the early stage, and wait until the store is basically on the right track before diverting traffic off-site. It is not recommended to directly divert traffic off-site in the early stage, after all, the cost of diverting traffic is too high now.
The above is the wish platform operation tutorial. For sellers, operation ability is one of the skills that must be mastered. In the process of operating a store, only by mastering these operation methods can you make your store better. develop. In addition to operational capabilities, sellers also need to have certain insights into the entire market and adjust their operational directions in a timely manner. If a novice seller doesn’t know much about this aspect, you can check out the wish platform operation tutorial here.