Lazada stores basically need to update new operations every once in a while, but they do not update randomly. If you want to get a good effect, you need to master some methods and techniques. This article will introduce what are the new product listing rules for novice Lazada sellers?
1. Try not to use technical terms.
The product name should not be too professional, but should allow customers to understand the purpose of the product. The more detailed the product name is, the better. The greater the chance of being displayed in the search bar. Sellers can also use some popular local online shopping search keywords.
2. Diversified products.
The various products included in the store can increase the repurchase rate, so regular customers will not get bored of seeing the same products all the time when visiting the store.
3. Don’t sell products across multiple industries.
It is recommended to operate in specific market segments. Grocery stores are no longer a good choice. If you want to sell multiple categories, you can open more stores.
4. Repeated distribution of goods is prohibited.
The platform cannot distribute goods repeatedly. Distribution means that two or more identical products exist in the store at the same time. Therefore, products that have already been put on the shelves should not be put on the shelves multiple times. If the seller ignores and uploads multiple times, the product should be removed immediately, otherwise the platform will take severe punitive measures.
5. Don’t discount too low.
Many sellers will use low prices to attract customers. Therefore, when novice sellers on Lazada list products and set prices, they mislead buyers with unreal low prices or excessively low discounts. This approach is not only deceiving customers. On the other hand, this behavior will directly increase the return rate of store orders, which is undoubtedly not good for store development.
So in order to limit this behavior, the platform will remove products with a discount of less than 20% off within a fixed period of time, so sellers are best not to violate the platform rules.
The above article introduces in detail the new rules for lazada novice sellers’ products. Sellers who do not understand can take a closer look at the above introduction. There are still many rules on the platform. If you intend to open a store, you must understand the platform rules in advance and do not violate the rules.