Malaysia is geographically located in the center of the 10 countries of the Association of Southeast Asian Nations and is known as the future logistics heart of Southeast Asia. In the past decade or so, Malaysian e-commerce and online shopping platforms have emerged, and consumption patterns are mostly offline. The shift to mobile e-commerce has also given birth to online e-commerce and online international trade. What are the e-commerce promotion festivals in Malaysia?
Malaysian festivals from May to June every year include Ramadan, consecutive holidays, and New Year. This is also the promotional festival for Malaysian e-commerce. It is once a year and is the peak sales season for e-commerce.
1. Iftar (May 6th to June 4th.)
Every year during Ramadan, many companies in Malaysia will let their Malaysian employees leave work early and have an Iftar meal with family and friends. ——This period is the best-selling season for Malaysian e-commerce beauty products, clothing, shoes, bags, and maternal and child products. It is also the longest e-commerce promotion festival in Malaysia.
2. Mother’s Day (May 12).
Like China, Mother’s Day in Malaysia is also the second Sunday in May. During this period, women-related beauty equipment, skin care products, bags, jewelry, clothing, and shoes are on sale. During this season, Malaysian e-commerce companies will also display more marketing activities related to mothers during this promotional festival, so products related to mothers are very popular.
3. School holidays (May 6 to June 4).
School holidays coincide with Ramadhan. Students from kindergarten to high school will have holidays during this period. Malaysians will also choose to travel with their families during this period, so the best-selling products are all related to travel. Outdoor and seaside related products are also a good promotional holiday for e-commerce.
4. Malay New Year (June 5 to June 6).
The Malaysian New Year is the same as the Chinese New Year. You visit relatives and friends, go out to pay New Year greetings, clean up, and purchase New Year goods. Home products, decorations, clothing, bags, and New Year-related items related to this festival Decorations, utensils, New Year supplies, etc. are all necessary purchases for the Malay New Year.
5. Father’s Day (June 16).
Men’s related product categories mainly include 3C products, home functional products, sneakers, and shaving products, which are all e-commerce products promoted during this period.
As a Malaysian e-commerce company, understanding local festivals is a prerequisite for doing festival promotions.
The above is a summary of the details of Malaysian e-commerce promotion festivals. Understanding local festival habits and putting on the shelves suitable promotional products for the festival can promote sales and increase marketing quota. Compared with Chinese festivals, the number is not very large. It is also easy to understand that before the holiday, e-commerce companies can prepare sufficient inventory links of suitable products in advance, so as to better achieve good sales during holiday promotions.