The annual Thanksgiving Day is approaching, and many Amazon cross-border e-commerce sellers are actively preparing for the arrival of the big sales. Before the peak season arrives, only by being fully prepared can we lay a solid foundation for the subsequent big sales. With a solid foundation, as a newbie in Amazon’s cross-border e-commerce, how can we stand out in this fierce competition? So, let’s learn how Amazon’s cross-border e-commerce sellers prepare for Thanksgiving!
How Amazon cross-border e-commerce sellers prepare for Thanksgiving.
1. Advertise in advance.
Amazon cross-border e-commerce sellers should start advertising at least three months before the peak season. All keywords in a campaign may require up to 30
Genius can start to show normally. Additionally, there are fewer competitors running ads before peak season, which makes it easier to use ads to rank organically for keywords.
2. Pay attention to keyword rankings.
Amazon cross-border e-commerce sellers must pay attention to keyword rankings when formulating advertising strategies and optimizing listings. On Amazon, customers find products primarily through search. Amazon cross-border e-commerce sellers should determine that specific keywords can attract highly relevant buyers and have enough search volume to attract potential buyers; within the advertising budget, strive to reach the first page of search rankings.
3. Ensure the timeliness of logistics.
Logistics will be more important than ever this year. Previously, Amazon warehouses have encountered serious delays in receiving goods. With the extension of warehouse receiving times, Amazon cross-border e-commerce sellers have been struggling every year. May be out of stock during the holidays.
4. Inventory preparation.
Inventory planning is critical to achieving sales goals. Due to the large volume of Amazon shipments during the holidays, many shipments will be delayed. Therefore, Amazon cross-border e-commerce sellers must have sufficient inventory, and the stocking period should not be later than the second week of October. Typically, Amazon charges long-term storage fees for excess inventory, and these fees can be avoided if sellers make accurate sales and inventory forecasts.
The above introduction is related to knowledge sharing on how Amazon cross-border e-commerce sellers prepare for Thanksgiving. Thanksgiving is obviously an existence that all cross-border e-commerce merchants will not ignore, and if there is no marketing, Blindly carrying out holiday promotions without planning is often counterproductive, so pre-holiday marketing planning actions are crucial.