In terms of actively operating the Amazon site to obtain more traffic, the tools provided by Amazon include in-site advertising, coupons, promotions, etc. Today we will mainly explain Amazon advertising coupons and promotions. So, let’s learn about Amazon advertising coupons and promotions. Which one is more effective?
1. Which one is more effective, Amazon advertising coupons or promotions.
Compared with the active traffic drainage function of on-site advertising, coupons and promotions are much weaker and even passive to a certain extent. However, if you compare coupons and promotions, the effect of coupons is It is obviously better than promotion. The reason is: after a listing sets a coupon, this listing will have an extra logo than other listings on the search results display page. This logo will undoubtedly make the listing with coupons more conspicuous, which can increase the number of consumers. click-through rate.
Precisely because the logo of the coupon is more conspicuous, the click-through rate of the listing will be greatly improved compared to the listing without setting, and if you happen to place on-site advertising on the listing, the on-site advertising can allow the listing to be displayed. On the homepage, a coupon logo can increase the click-through rate and increase the likelihood of customers placing an order.
Of course, from the interpretation of on-site advertising data, listings with coupons can increase the CTR of advertising. Promotion on this site does not have the above functions. Whether a listing has a promotion set up is completely invisible on the search results page. Consumers can only see whether a listing has promotions set up by opening the product details page of a listing.
While setting up promotions
There will be special tips like the above when listing, but it has to be admitted that based on the rules of the Amazon platform and consumer habits, few consumers will pay attention to the promotion settings. The seller’s store carries out promotions and has many choices. products and purchased at the same time, so setting up a promotion won’t add significantly.
2. Then why are there still many big sellers doing this kind of “useless work” and setting up promotions on almost all product pages?
The reason is that when sellers put their store When the two listings in the store are set as promotion objects, a bridge is also built for the two listings. That is, there is a natural relationship between product A and product B in the store. Although this relationship has little impact on the consumer side, , but it can clearly tell the Amazon system (or A9 algorithm) the natural relationship between the two products, and the core of the Amazon system algorithm is to identify similar products, and the products are related to each other, so that the products on the platform can be independent of each other, thus Lock customers firmly and reduce customer churn rate.
The above introduction is the relevant knowledge sharing about Amazon advertising coupons and promotions. Promotion settings can help stores better obtain related traffic, but they may not be directly converted into orders. It is not difficult to make the above comparison. It was found that both coupons and promotions can improve the performance of Listing to a certain extent, but the focus is different. Relatively speaking, the setting of coupons can make the order conversion rate higher, while the setting of promotions may introduce related products in the store. More exposure and traffic, so whether it is coupons or promotions, sellers can make targeted settings according to their actual operating conditions, but the core is to make full use of platform rules and tools to maximize traffic and orders. This That’s the last word.